Google Business Profile, reviews, local pack rankings, schema for local.
articles from the studio
SEO pricing for a Logan business is simpler than the Brisbane-wide version of the question — because most of what a Logan trade or local service needs to win is local, and local is cheaper to win. Here's the honest breakdown.
Most Brisbane business owners shopping for SEO services get a quote and a list of buzzwords, but no clear picture of what happens in their account each month. Here is the plain-English version: what you get, what it costs, and how the work actually runs.
Word of mouth works until the phone goes quiet. SEO is how a Brisbane trade business builds a steady, predictable flow of enquiries. Here is what actually moves the needle for tradies — and how to start without wasting money.
Searching "marketing agency near me" is the right instinct — but the agency at the top is not always the closest or the best, just the one that optimised for that search. Here is how to find a local agency and judge it on substance, not distance.
"Marketing agency Brisbane" turns up web designers, ad-buyers and full-service firms all using the same label. Here is how to tell them apart, what each costs, and how to pick the one that fits your business.
Choosing an SEO agency is high-stakes and hard to judge, because the bad operators look just like the good ones in a sales meeting. Here are the questions to ask, the red flags to run from, and the contract traps to read carefully.
Every Brisbane SEO agency claims to be the best. Rather than another biased list, here are the eight concrete things a genuinely good agency does — and a process to judge any of them, including us, for yourself.
An SEO retainer should buy one thing: documented monthly work — pages published, technical issues closed, real links earned. Most owners paying for one cannot name three things their fee buys, and that is by design. Here is how to read a retainer honestly.
Most of your Google Business Profile traffic comes from people who don't know your name yet — they search "electrician near me", not your business. That reframes the whole thing: your GBP isn't a business card you fill in once, it's the most-trafficked asset most Brisbane service businesses own. Here's how to optimise it.
Most SEO is priced to be confusing on purpose. Here's the honest 2026 breakdown: what Australian SEO actually costs, what each price band genuinely buys, and the three ways agencies quietly overcharge you.
Local SEO for Australian small businesses isn't "getting on Google Maps." It's a fixed sequence — fix your Google Business Profile first, get your name/address/phone consistent across directories, then build a steady review flow — done consistently for months, not as a one-off.
The single biggest lever on Google reviews is asking — directly, in person, the moment a job's done and the customer's happiest. Most people will leave a review if you ask and make it dead easy; almost nobody does unprompted. Here's the system, plus why buying or faking reviews is a trap that backfires.
Automating Google review requests is the easy part. The trap is automating the asking while leaving the answering on autopilot too — volume goes up, your rating quietly goes down. Here's the tiered system that automates the safe stuff and routes every negative review to a real person.
Google Ads, Meta Ads, the math behind ad budgets that actually work.
React vs WordPress, performance, accessibility, the craft of fast sites.
Lighthouse scores, Core Web Vitals, the trade-offs we don't accept.