Lighthouse scores, Core Web Vitals, the trade-offs we don't accept.
articles from the studio
Measure the exact page, separate lab from field data, fix the verified bottleneck, protect accessibility and retest the customer journey.
A Lighthouse score is one lab observation, not a permanent grade. Diagnose the exact page, verify field data, fix the measured bottleneck and retest the customer journey.
Google Ads, Meta Ads, the math behind ad budgets that actually work.
Google Business Profile, reviews, local pack rankings, schema for local.
React vs WordPress, performance, accessibility, the craft of fast sites.