Lighthouse scores, Core Web Vitals, the trade-offs we don't accept.
articles from the studio
The single fastest win for most Australian small-business sites is image weight — compress your homepage photos to WebP and you can halve load time without touching a line of design. Here's the full playbook on Core Web Vitals, Lighthouse, images, fonts and caching.
You can hit Lighthouse 95+ and keep your animations and custom fonts. The score is almost never lost to design — it's lost to oversized images, render-blocking JavaScript and slow servers. Here's how to fix the real bottlenecks and load fonts and motion the smart way.
Google Ads, Meta Ads, the math behind ad budgets that actually work.
Google Business Profile, reviews, local pack rankings, schema for local.
React vs WordPress, performance, accessibility, the craft of fast sites.